The Dragonfly Effect: Quick, Effective, and Powerful Ways to use Social Media to Drive Social Change by Jennifer Aaker and Andy Smith is a must read for anyone trying to use social media such as blogs, FaceBook, and Twitter to make a difference in their own lives and the lives of others. It is based on a course that Jennifer teaches to MBA students at Stanford.
Click here for my summary of The Dragonfly Effect.
Monica O’Brien’s book gives the big picture along with abundant detail on how to manage the social media feed for an organization or an individual. While it is written with businesses in mind, it certainly applies to educators and schools as well. My summary focusses on the concepts. If you want the detail, buy the book. Someone in your organization should have it.
Click here to see my summary Social Pollination.
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