Posts Tagged ‘Switch’

Switch: How to Change Things When Change is Hard

Thursday, March 11th, 2010

This is the latest best seller from Chip and Dan Heath. Anyone who deals with trying to change the behavior of people in organizations or at home should read this book. It uses an extended metaphor of a Rider, your analytical side, an Elephant, your emotional side, and the Path, which represents the environment. The book is very well researched and contains many fascinating stories about how fairly ordinary people made important changes. At the end of the book are a number of resources that anyone teaching change or leadership will find useful. I give this book my strongest possible recommendation. My summary was approved by the authors.

Click here to see the summary of this book.

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