Linchpin: Are You Indispensable? by Seth Godin

The New World of Work

  • Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done. That could be you. Today outsourcing and automation will punish anyone who is merely good, obedient, and reliable. You need to develop a model that requires highly skilled people as it will be difficult to replicate. You don’t want to do something that can be done by someone with less skill. You can win by being ordinary, standard, and cheap or you can win by being faster, more remarkable, and more human. There are no great jobs where someone tells you precisely what to do.
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