The Diffusion of Innovation, 5th ed by Everett Rogers

Chapter 3 – Contributions and Criticisms of Diffusion Research

  • The diffusion model is a conceptual paradigm with relevance for many disciplines. The multidisciplinary nature of diffusion research cuts across various scientific fields. There are few disciplinary limits as to who studies innovations. One can understand the social change process more accurately if the spread of a new idea is followed over time as it courses through the structure of a social system.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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