The Diffusion of Innovation, 5th ed by Everett Rogers


  • The diffusion paradigm allows scholars to repackage their empirical findings in the form of higher-level generalizations of a more theoretical nature. It provided a basis for creating a coherent body of generalizations which can be applied to specific cases. Without the diffusion model, the huge body of completed research might just be a mile wide and an inch deep.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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