The Diffusion of Innovation, 5th ed by Everett Rogers

Criticisms: The Pro-Innovation Bias

  • This is the implication in diffusion research that an innovation should be diffused and adopted be all members of a social system, that it should be diffused more rapidly and that it should not be re-invented or rejected. The bias leads diffusion researchers to ignore the study of ignorance about innovations, to underemphasize the rejection or discontinuance of innovations, to overlook re-invention, and to fail to study antidiffusion programs designed to prevent the spread of bad innovations like crack cocaine and cigarettes.
  • Much diffusion research is funded by change agencies. They have a bias for the adopt of their innovation. In some cases the in innovation is a source of study because of its interest to the investigator. Successful diffusion leaves a trail that can be investigated unlike unsuccessful diffusion. Because of this bias we know much more about (1) the diffusion of rapidly spreading innovations than about slowly diffusing innovations, (2) adoption than about rejection, and (3) continued use rather than about discontinuance. We know more about success than failure.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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