The Diffusion of Innovation, 5th ed by Everett Rogers

Overcoming the Pro-Innovation Bias

  • One way to overcome this bias is to study the diffusion process from the early planning stages. Rearward studies by their nature only look at successful innovations. If you can study successful and unsuccessful innovations in the same social system at the same time your are more likely to eliminate this bias. We need to study the motivation of the adopters and how each re-invents an innovation. We also need to acknowledge that this bias exists.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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