The Diffusion of Innovation, 5th ed by Everett Rogers

Individual Blame Bias

  • This bias happens when individuals are blamed for social problems that are the result of the system and not the individual. An unsafe automobile can be the cause of an accident rather than the driver, for example. Late adopters and laggards are often blamed for being late to adopt an innovation. Sponsors of research may bring this bias with them. So is the view that it is easier to change an individual than a system. Individuals are also more accessible to researchers as objects of study than are systems.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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