The Diffusion of Innovation, 5th ed by Everett Rogers

Overcoming Individual Blame Bias

  • Researchers should seek alternatives to using individuals as their sole units of analysis. They should explore network links to find out how information flows in the system. Researchers should keep an open mind about the causes of a social problem and should guard against accepting change agencies’ definitions of diffusion problems, which tend to be in terms of individual-blame. Social and communication structural variables, as well as intra-individual variables, should be incorporated.
Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter Share this page via Google Plus     If you like the summary, buy the book

Tags: ,

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

Leave a Reply