The Diffusion of Innovation, 5th ed by Everett Rogers

Problems in Determining Causality

  • The nature of studies in the past have lead to avoiding or ignoring the issue of causality among variables of study. Rogers recommends much greater use of field experiments in diffusion research so as to help avoid the respondent recall problem and to evaluate alternative diffusion strategies. Multiple data points are also recommended which shortens the periods for recall thus making it more accurate. Some studies also allow for point of adoption data like pharmacy records.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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