The Diffusion of Innovation, 5th ed by Everett Rogers

The Issue of Equality

  • In under-developed countries or low socio-economic community sectors, research questions need a different focus. Criteria that guide the choice of innovations should consider public welfare, maintaining low prices for consumers, the influence of society’s social structure on individual decisions, are innovations appropriate, what are the consequence in terms of employment and migration to crowded cities. A focus of the impact on socioeconomic gaps is also appropriate. (See chapt. 11)
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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