The Diffusion of Innovation, 5th ed by Everett Rogers

Chapter 4. The Generations of Innovations

  • The innovation process starts long before adopter decisions are made. Needs and problems are recognized and basic and applied research take place. R & D decisions have a great impact on the diffusion phase. Basic research may happen long before anyone identifies needs and problems. Some person or group then develops a product and some company decides to commercialize it. Not all products make it and the company that develops a product may not be the one to commercialize it. At this point the adoption curves kicks in followed by the consequences of the adoption or the failure of the innovation.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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