The Diffusion of Innovation, 5th ed by Everett Rogers

The Decision Stage

  • Adoption is a decision to make full use of an innovation as the best course of action available. The opposite is rejection, which can be active if you consider it and perhaps try it, or passive if you never really consider the use of an innovation. The actual process is somewhat culture bound. Individualistic cultures are those where an individual’s goal take precedence. Collectivistic cultures are just the opposite.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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