The Diffusion of Innovation, 5th ed by Everett Rogers

Element 1

  • 1) The innovation: It is an idea, practice, or object that is perceived as new. If it seems new, it is an innovation. The adoption process is an information seeking and processing activity in which an individual is motivated to reduce uncertainty about the advantages and disadvantages of an innovation. The characteristics of innovations, as perceived by individuals, help explain their different rates of adoption.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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