The Diffusion of Innovation, 5th ed by Everett Rogers

Preventive Innovations

  • Relative advantage has been found to be one of the strongest predictors of an innovation’s rate of adoption. It is a ratio of the expected benefits and the cost of adoption. This is why preventive innovations generally have a slow adoption rate. The advantage is difficult for change agents to demonstrate as there is a long time lapse before beneficial consequences are felt.Examples are stopping smoking, using seat belts, cancer screenings, flossing, contraception, and getting inoculations.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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