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The Diffusion of Innovation, 5th ed by Everett Rogers

Preventive Innovations

  • Relative advantage has been found to be one of the strongest predictors of an innovation’s rate of adoption. It is a ratio of the expected benefits and the cost of adoption. This is why preventive innovations generally have a slow adoption rate. The advantage is difficult for change agents to demonstrate as there is a long time lapse before beneficial consequences are felt.Examples are stopping smoking, using seat belts, cancer screenings, flossing, contraception, and getting inoculations.
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This entry was posted on Saturday, December 1st, 2012 at 9:30 am and is filed under Book Summaries, Business Books, Education Books, Leadership Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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    December 31, 2013 at 7:06 am

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