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The Diffusion of Innovation, 5th ed by Everett Rogers

Compatibility

  • This is the degree to which an innovation is perceived as consistent with the existing values, past experiences, and needs of potential adopters. An innovation’s incompatibility with cultural values can block its adoption. It doesn’t matter if a new rice yields three times the quantity if it doesn’t taste as good.
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This entry was posted on Saturday, December 1st, 2012 at 9:30 am and is filed under Book Summaries, Business Books, Education Books, Leadership Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Klaipeda hotel says:
    December 31, 2013 at 7:06 am

    Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

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