The Diffusion of Innovation, 5th ed by Everett Rogers

Technology Clusters

  • Sometimes adoption is more likely if a number of innovations are clustered. In India, new rice varieties, chemical fertilizers, and other chemicals came together. Similar examples can be found in farming in the United States. Using email and having a personal computer is another example.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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