The Diffusion of Innovation, 5th ed by Everett Rogers

Empty Vessel Fallacy

  • Change agents assume that potential adopters are blank slates or empty vessels who lack any relevant experience with which to associate the new idea. This denies the idea that compatibility is important.Change agents often overlook the fact that every innovation is evaluated by clients in terms of their prior experience with something similar.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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