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The Diffusion of Innovation, 5th ed by Everett Rogers

Empty Vessel Fallacy

  • Change agents assume that potential adopters are blank slates or empty vessels who lack any relevant experience with which to associate the new idea. This denies the idea that compatibility is important.Change agents often overlook the fact that every innovation is evaluated by clients in terms of their prior experience with something similar.
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This entry was posted on Saturday, December 1st, 2012 at 9:30 am and is filed under Book Summaries, Business Books, Education Books, Leadership Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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    December 31, 2013 at 7:06 am

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