Element 2
- 2) Communication Channels: The essence of the diffusion process is the information exchange through which one individual communicates a new idea to others. Mass media channels are usually the most rapid and efficient means of informing an audience. Interpersonal channels involve face-to-face exchanges. A third form involves the interactions between individuals via the Internet.
Share this:
DrDougGreen.com If you like the summary, buy the book
Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!