The Diffusion of Innovation, 5th ed by Everett Rogers

Observeability

  • This is the degree to which the results of an innovation are visible to others. The idea of safe sex is hard to observe which explains why it has spread slowly. The more observable an innovation is the more likely that it will be adopted.
Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter Share this page via Google Plus
DrDougGreen.com     If you like the summary, buy the book

Tags: ,

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

Leave a Reply