The Diffusion of Innovation, 5th ed by Everett Rogers

A Continuous Variable

  • Innovativeness is a continuous variable, and partitioning it into discrete categories is a conceptual device, much like dividing social classes into upper, middle, and lower classes. It is a simplification that aids the understanding of human behavior, although it loses some information as a result of grouping individuals.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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