The Diffusion of Innovation, 5th ed by Everett Rogers

Innovators are Venturesome

  • Venturesomeness is almost an obsession with innovators. Their interest in new ideas leads them out of a local circle of peer networks and into more cosmopolite social relationships. Control of substantial financial resources is helpful in absorbing the possible losses from an unprofitable innovation. The ability to understand and apply complex technical knowledge is also needed. One also must be able to cope with a high degree of uncertainty. While they may not be respected, they play a gatekeeper role in the flow of new ideas into a system.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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