The Diffusion of Innovation, 5th ed by Everett Rogers

Early Adopters: Respect

  • They are a more integrated part of the local social system. They are localites rather than cosmopolites. They have the highest degree of opinion leadership and people look to them for advice and information about an innovation. They are sought by change agents as local missionaries for speeding the diffusion process. They put their stamp of approval on an innovation by adopting it. They Are no different in age, have more years of formal education, sre more likely to be literate, possess higher social status, have a higher degree of upward social mobility, have larger-sized units such as farms, schools, companies, etc.
  • They have greater empathy. This is the ability to project oneself into the role of another person. They may be less dogmatic. This is the degree to which an individual has a closed belief system.They have a greater ability to deal with abstractions. They have a greater rationality. This is the use of the most effective means to a given end. They have more intelligence, a more favorable attitude toward change, are better able to cope with uncertainty, have a more favorable attitude towards science, are less fatalistic, and have higher aspirations.
  • They have more social participation, Are more highly interconnected via interpersonal networks, and are more cosmopolite. They travel widely and are involved in matters beyond local boundaries. They have more contact with change agents, greater exposure to mass media, greater exposure to communications channels, seek new information more actively, and have a higher degree of opinion leadership.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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