The Diffusion of Innovation, 5th ed by Everett Rogers

Late Majority: Skeptical

  • They approach innovations with a skeptical and cautious air. The weight of system norms must definitely favor an innovation before the late majority are convinced to adopt. Their relatively scarce resources mean that most of the uncertainty about a new idea must be removed before the late majority feel that it is safe to adopt.
Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter Share this page via Google Plus
DrDougGreen.com     If you like the summary, buy the book

Tags: ,

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

Leave a Reply