The Diffusion of Innovation, 5th ed by Everett Rogers

Element 3

  • 3) Time: The inclusion of time in diffusion research is one of its strengths. The five steps in the process are: knowledge, persuasion, decision, implementation, and confirmation. There are five adopter categories that are time-based. The first adopters are called innovators. They are followed in time by early adopters, the early majority, the late majority, and laggards. When the number of adopters is plotted over time, an S-shaped curve results.
Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter Share this page via Google Plus     If you like the summary, buy the book

Tags: ,

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

Leave a Reply