Element 3
- 3) Time: The inclusion of time in diffusion research is one of its strengths. The five steps in the process are: knowledge, persuasion, decision, implementation, and confirmation. There are five adopter categories that are time-based. The first adopters are called innovators. They are followed in time by early adopters, the early majority, the late majority, and laggards. When the number of adopters is plotted over time, an S-shaped curve results.
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