The Diffusion of Innovation, 5th ed by Everett Rogers

Laggards: Traditional

  • They possess almost no opinion leadership. They are the most localite of all categories. Many are near isolates in the social network. The point of reference for the laggard is the past. They tend to be suspicious of innovations and of change agents. Their resources may be limited and they must be certain that a new idea will not fail.
Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter Share this page via Google Plus
DrDougGreen.com     If you like the summary, buy the book

Tags: ,

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

Leave a Reply