The Diffusion of Innovation, 5th ed by Everett Rogers

Laggards: Traditional

  • They possess almost no opinion leadership. They are the most localite of all categories. Many are near isolates in the social network. The point of reference for the laggard is the past. They tend to be suspicious of innovations and of change agents. Their resources may be limited and they must be certain that a new idea will not fail.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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