The Diffusion of Innovation, 5th ed by Everett Rogers

Chapter 8. Diffusion Networks

  • Interpersonal networks influence people to adopt innovations. Opinion leadership is the degree to which a individual in able informally to influence other individuals’ attitudes or overt behavior in a desired way with relative frequency. The impact of opinion leaders helps explain why the diffusion curve is S-shaped.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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