The Diffusion of Innovation, 5th ed by Everett Rogers

Measuring Opinion Leadership and Network Links

  • Sociometric – Ask system members who they go to for advice. Take me to your leader. Requires lots of interviews and analysis.
  • Informant’s ratings – If you can identify people in the system who know it well, ask them.
  • Self-designating method – Ask people if they think they are opinion leaders.
  • Observation – Works best in small systems when people don’t know they are being observed.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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