The Diffusion of Innovation, 5th ed by Everett Rogers

Paul Revere vs. William Dawes

  • On the night of April 18-19, 1775, two riders rode out from Boston to warn the local populace that British troops were marching from Boston to capture colonial leaders, John Hancock and Samuel Adams, and to capture stores of guns and ammunition. Paul Revere was much more effective because he knew who the anti-British opinion leaders were. He also persuaded young men on horseback returning from courting missions to spread the alarm. Dawes simply knocked on random doors causing most of the occupants to simply go back to sleep.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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