Characteristics of Opinion Leaders
- Opinion leaders have greater exposure to mass media. This puts them in greater contact with change agents. They are more cosmopolite and bring ideas across boundaries between groups.
- They have extensive interpersonal network links. They are socially accessible.
- They have higher socioeconomic status than their followers and they are recognized as trustworthy and competent experts about innovations.
Share this:
DrDougGreen.com If you like the summary, buy the book
Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!