The Diffusion of Innovation, 5th ed by Everett Rogers

Element 4

  • 4) A Social System: This is a set of interrelated units that are engaged in joint problem solving to accomplish a common goal. Social systems have structure that gives regularity and stability to human behavior (norms). It allows one to predict behavior with some degree of accuracy. The communication in a system also has a structure. Knowledge of the system’s structure is necessary if one wishes to study diffusion within the system.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

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