The Diffusion of Innovation, 5th ed by Everett Rogers

Element 4

  • 4) A Social System: This is a set of interrelated units that are engaged in joint problem solving to accomplish a common goal. Social systems have structure that gives regularity and stability to human behavior (norms). It allows one to predict behavior with some degree of accuracy. The communication in a system also has a structure. Knowledge of the system’s structure is necessary if one wishes to study diffusion within the system.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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