The Diffusion of Innovation, 5th ed by Everett Rogers

The Strength-of-Weak-Ties Theory

  • The information exchange potential or communication networks is negatively related to their degree of proximity and homophily. Heterophilous links of low proximity are the weak ties that are rare yet play a crucial role in the flow of information about an innovation. An individual’s intimate friends rarely possess much information that the individual doesn’t already know.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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