The Diffusion of Innovation, 5th ed by Everett Rogers

Social Learning Theory

  • One individual learns from another by means of observational modeling. One observes another’s behavior and then does something similar. The modeled behavior is similar but not an exact copy. Nonverbal communication is important in behavior change. This can happen via a social network, a public display, or by viewing visual media.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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