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The Diffusion of Innovation, 5th ed by Everett Rogers

Social Learning Theory

  • One individual learns from another by means of observational modeling. One observes another’s behavior and then does something similar. The modeled behavior is similar but not an exact copy. Nonverbal communication is important in behavior change. This can happen via a social network, a public display, or by viewing visual media.
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This entry was posted on Saturday, December 1st, 2012 at 9:30 am and is filed under Book Summaries, Business Books, Education Books, Leadership Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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    December 31, 2013 at 7:06 am

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