The Diffusion of Innovation, 5th ed by Everett Rogers

Critical Mass

  • When critical mass is reached diffusion become self-sustaining. This is the point where the adoption rate accelerates. While the concept started with nuclear physics, it shows up in many fields including epidemiology, fashion, survival of species, language systems, racial integration, and political movements. This is why some innovations become more valuable as more people adopt them. The telephone and the Internet are examples.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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