The Diffusion of Innovation, 5th ed by Everett Rogers

Chapter 9 – The Change Agent

  • One main role of a change agent is to facilitate the flow of innovations from change agency to an audience. To be effective innovations must match client’s needs. Feedback must flow through the change agent to the change agency to allow for adjustments. Change agents usually possess a high degree of expertise. Their superior know-how poses a barrier They must avoid information overload by selecting only the information their audience needs.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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