The Diffusion of Innovation, 5th ed by Everett Rogers

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Factors in Change Agent Success

• Effort – in contacting clients
• Client orientation – base activities on client’s need, gather feedback, and develop rapport
• Compatibility with clients’ needs – They should be aware of felt needs and be willing to shape them.
• Empathy with clients

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Tags: Diffusion of Innovations, Everett M Rogers

This entry was posted on Saturday, December 1st, 2012 at 9:30 am and is filed under Book Summaries, Business Books, Education Books, Leadership Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

1. Klaipeda hotel says:

   December 31, 2013 at 7:06 am

   Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!