The Diffusion of Innovation, 5th ed by Everett Rogers

Factors in Change Agent Success

  • Effort – in contacting clients
  • Client orientation – base activities on client’s need, gather feedback, and develop rapport
  • Compatibility with clients’ needs – They should be aware of felt needs and be willing to shape them.
  • Empathy with clients
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

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