The Diffusion of Innovation, 5th ed by Everett Rogers

Decentralized Diffusion

  • Centralized diffusion systems feature a top-down model that goes from experts to local users. Decentralized diffusion features peer diffusion of innovations through horizontal networks. New ideas arise and are spread by users to others who further adapt or re-invent the ideas. The capacity of users to manage their own diffusion system is greatest when users are highly educated and the innovation being diffused does not involve a sophisticated level of technology.
  • Decentralized systems are more likely to fit more closely with users’ needs and problems. Users feel a sense of control and the process is more cost efficient as there is no need for professional change agents. What is lacking is a central coordination along with technical support and evaluation. Hybrid systems that feature decentralized decision making with central support can fit in certain circumstances (like education).
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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