The Diffusion of Innovation, 5th ed by Everett Rogers

Chapter 10 – Innovation in Organizations

  • The innovation decision process in organizations is much more complex. It involves a number of individuals including both champions and opponents. Choice to adopt can be optional, made by a consensus among members, or made by those in authority. Sometimes the decision to adopt is contingent on a prior decision. One cannot decide to use an innovation until the organization purchases it.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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