The Diffusion of Innovation, 5th ed by Everett Rogers

Some History

  • A series of independent groups started this research in the 1940’s and 1950’s. Each group was invisible to the others and used different approaches. They all, however, found the diffusion followed an S-shaped curve and the innovators had higher socioeconomic status than did later adopters. By the late 1960’s the independent groups had come together as shown by the increase in cross-tradition citations.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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