The Diffusion of Innovation, 5th ed by Everett Rogers

Size and Organizational Innovativeness

  • Larger organizations tend to be more innovative. This may seem surprising, given the conventional wisdom that smaller companies are more flexible. While little study has been conducted to explain this size is probably a surrogate measure of dimensions that lead to innovation such as total resources, resources that are not needed for ongoing operations, employees’ technical expertise, and organizational structure.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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