The Diffusion of Innovation, 5th ed by Everett Rogers

The Role of Champions

  • The presence of an innovation champion contributes to the success of an innovation in an organization. Champions are charismatic individuals who throw their weight behind an innovation, thus overcoming indifference or resistance. Champions who oppose adoption can prevent it. Champions are often middle manages who occupy a key linking position with staff. They possess analytical and intuitive skills, understand individual aspirations, and have well-honed interpersonal and negotiating skills. People skills are more important than power in many cases.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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