The Diffusion of Innovation, 5th ed by Everett Rogers

Stages in the Innovation Process Implementation Stage

  • Redefining/Restructuring: The innovation is re-invented so as to accommodate the organization’s needs and structure more closely. Both innovation and organization generally change.
  • Clarifying: The occurs as the innovation is put into more widespread use in an organization, so that the meaning becomes clearer to the members. The meaning of an innovation is constructed over time through a social process.
  • Routinizing: This happens when an innovation has become incorporated into the regular activities of the organization and has lost is separate identity. If members change an innovation as the adopt it, they begin to regard it as their own.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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