The Diffusion of Innovation, 5th ed by Everett Rogers

Form, Function, and Meaning

  • The form an innovation takes is its physical appearance. The function relates to how the form on an innovation is used. Its meaning is subjective and frequently part of one’s unconscious perception. Meaning, therefore, is much less susceptible to diffusion since a receiving culture may attach new meanings which have little relation to the meanings in their original setting.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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