Equality and Consequences

• The diffusion of innovations generally causes wider socioeconomic gaps with an audience because:
• 1) Innovators and early adopters have more resources and can adopt innovations to increase their wealth that others cannot afford.
• 2) Change agents focus on innovators and early adopters. Innovations are communicated to people with the same socioeconomic status rather than down.
• 3) People who adopt sooner are more likely to profit highly from the innovation.

Share this: