The Diffusion of Innovation, 5th ed by Everett Rogers

Equality and Consequences

  • The diffusion of innovations generally causes wider socioeconomic gaps with an audience because:
  • 1) Innovators and early adopters have more resources and can adopt innovations to increase their wealth that others cannot afford.
  • 2) Change agents focus on innovators and early adopters. Innovations are communicated to people with the same socioeconomic status rather than down.
  • 3) People who adopt sooner are more likely to profit highly from the innovation.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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