Equality and Consequences
- The diffusion of innovations generally causes wider socioeconomic gaps with an audience because:
- 1) Innovators and early adopters have more resources and can adopt innovations to increase their wealth that others cannot afford.
- 2) Change agents focus on innovators and early adopters. Innovations are communicated to people with the same socioeconomic status rather than down.
- 3) People who adopt sooner are more likely to profit highly from the innovation.
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