The Diffusion of Innovation, 5th ed by Everett Rogers

Gabriel Tarde

  • Tarde was a French lawyer and judge around 1900. He observed that for every ten new ideas that spread, ninety will be forgotten. He also observed that the rate of imitation usually followed an S-shaped curve and that the takeoff in the curve begins to occur when the opinion leaders in a system use a new idea. Forty years later his observations were put to the test by empirical research.
Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter Share this page via Google Plus
DrDougGreen.com     If you like the summary, buy the book

Tags: ,

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

Leave a Reply