Ideas from Frans Johansson’s The Medici Effect

• To reinforce Susan’s efforts I offer a quote from my summary of this fine book. “Produce as many ideas as possible. Produce ideas as wild as possible. Build upon each other’s ideas. Avoid passing judgment on ideas. Real groups feature people generating ideas as a group. Virtual groups feature people working as individuals who then combine ideas. Who wins? In 25 reported experiments real groups have never won. Total ideas are about one half for real groups and virtual groups generate more good ideas.”

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