Crafting Your Catchphrase

• Keep it short. Three words are best, but use no more than twelve. President Obama’s team was good at this with Yes We Can and Hope and Change. Repeating a word and the beginning or the end of successive clauses helps make it more musical as in Dickens’ It was the best of times, it was the worst of times. If you have a two part phrase, the parts should be contrasting. A negative sentiment should be followed by positive sentiment. The catchphrase for my blog is Bite-Sized Self Development for Busy Educators and Parents. The first four words would probably do the job as everyone educates at some point.

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