The World is Unpredictable

• This may seem obvious as we experience unpredictability every day. This means you can’t foresee if an idea, project, or a meeting will work as planned. It you can’t plan your way to success, it must result from something unexpected. Your strategy may be to knock on the one door that other innovative thinkers did not. Watch for unplanned meetings and encounters, random moments and events, serendipity, and plan luck. Frans tells the stories of the Absolute Vodka bottle and the Nike Waffle Trainer as examples.

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