The Recall Problem
- One weakness of diffusion research is the dependence upon self-reported recall data from respondents as to their date of adoption. Diffusion researchers have mainly relied on one-shot surveys of respondents. Ideally they should rely on moving pictures of behavior. Alternative designs are (1) field experiments, (2) longitudinal panel studies, (3) use of archival records, and (4) case studies with data from multiple respondents.
Share this:
DrDougGreen.com If you like the summary, buy the book
Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!