The Diffusion of Innovation, 5th ed by Everett Rogers

The Recall Problem

  • One weakness of diffusion research is the dependence upon self-reported recall data from respondents as to their date of adoption. Diffusion researchers have mainly relied on one-shot surveys of respondents. Ideally they should rely on moving pictures of behavior. Alternative designs are (1) field experiments, (2) longitudinal panel studies, (3) use of archival records, and (4) case studies with data from multiple respondents.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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