The Diffusion of Innovation, 5th ed by Everett Rogers

The Recall Problem

  • One weakness of diffusion research is the dependence upon self-reported recall data from respondents as to their date of adoption. Diffusion researchers have mainly relied on one-shot surveys of respondents. Ideally they should rely on moving pictures of behavior. Alternative designs are (1) field experiments, (2) longitudinal panel studies, (3) use of archival records, and (4) case studies with data from multiple respondents.
Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter Share this page via Google Plus
DrDougGreen.com     If you like the summary, buy the book

Tags: ,

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

Leave a Reply