The Diffusion of Innovation, 5th ed by Everett Rogers

Knowledge Types

  • Awareness-knowledge: This is information that the innovation exists.
  • How-to-knowledge: This consists of information needed to use an innovation properly. The amount varies with the complexity of the innovation.
  • Principles-knowledge: This is information dealing with the functional principles underlying how an innovation works. It is usually possible to adopt an innovation without this kind of knowledge but without it there is a much greater danger of misuse and discontinuance.
Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter Share this page via Google Plus
DrDougGreen.com     If you like the summary, buy the book

Tags: ,

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

Leave a Reply