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The Diffusion of Innovation, 5th ed by Everett Rogers

Knowledge Types

  • Awareness-knowledge: This is information that the innovation exists.
  • How-to-knowledge: This consists of information needed to use an innovation properly. The amount varies with the complexity of the innovation.
  • Principles-knowledge: This is information dealing with the functional principles underlying how an innovation works. It is usually possible to adopt an innovation without this kind of knowledge but without it there is a much greater danger of misuse and discontinuance.
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This entry was posted on Saturday, December 1st, 2012 at 9:30 am and is filed under Book Summaries, Business Books, Education Books, Leadership Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

  1. Klaipeda hotel says:
    December 31, 2013 at 7:06 am

    Wow, marvelous blog structure! How long have you ever been blogging for? you make blogging look easy. The entire glance of your website is wonderful, let alone the content!

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