The Diffusion of Innovation, 5th ed by Everett Rogers

Knowledge Types

  • Awareness-knowledge: This is information that the innovation exists.
  • How-to-knowledge: This consists of information needed to use an innovation properly. The amount varies with the complexity of the innovation.
  • Principles-knowledge: This is information dealing with the functional principles underlying how an innovation works. It is usually possible to adopt an innovation without this kind of knowledge but without it there is a much greater danger of misuse and discontinuance.
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One Response to “The Diffusion of Innovation, 5th ed by Everett Rogers”

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